TEDxAveiro Hominem vs. Machina, which took place on June 24, 2023, promoted a space for reflection on contemporary paradigms. Critec was a silver sponsor of the event and also provided the best technological solutions to guarantee its success.
From strategic planning to graphic content creation, videos and copy, Beijer Ref Portugal, Toshiba's official representative in the HVAC sector, entrusted us with its presence on its three main networks: Facebook, Instagram and LinkedIn. Communicating the extensive catalog, its flagship products and increasing brand recognition requires a multidisciplinary response from our team. Discover some of the content developed and follow everything online for the latest news about this project.
The Port of Aveiro’s rebranding respected the essence of this centuries-old organization, which boasts a legacy of over 212 years of history. With the desire to mark a turning point and position the institution on an international level, the new identity evokes the quest for direction and purpose through elements such as the North Star, the astrolabe, and the lighthouse, here brought together to create a meeting point, the intersection between history and the future. This imagery reinforces the institution's foundations, based on cooperation, industry, and sustainability, while embracing the innovative and technological profile of a modern and differentiated port that desires to be closer to the community.
